Import creatives into ROIA using a CSV file, enabling a large number of new creatives to be quickly added to an account. The import file can be placed in a zip archive to reduce file size or include additional external files (images, flash, text, etc.).
Useful for: anyone who updates creatives frequently
Track the referring url and domain where creatives are placed to see what sites are working best for your publishers. Domains can also be categorized based on any criteria for quicker reports on how each type of domain performs for your program. Additionally, domain categories can be filtered to eliminate traffic from undesired types of sites.
Useful for: marketers looking to track where creatives are placed
Generate and download creatives with every combination of placements and channels. Allows multiple variations of publisher tracking codes to be quickly obtained, making it easier to select the code using the correct placement/channel.
Useful for: anyone using creatives in multiple locations
Enables publishers to enter their own tracking pixels into ROIA to be triggered each time they refer a conversion. By allowing publishers to enter their pixel into ROIA to be echoed, you are able to avoid manually placing the pixel on the confirmation page. Since the pixel is not placed on the confirmation page it can be added, updated, or removed quicker and will only be triggered when they make a referral.
Useful for: everyone
Automatically redirect visitors from bad sources (deleted publishers) and/or old offers (deleted creatives/campaigns) to a URL set by the advertiser, preventing unwanted traffic from arriving at your site.
Useful for: everyone
ROIA is able to anonymize the source domain of publisher traffic. ROIA can keep the original source, replace the source with ROIA’s domain, or remove the source.
Useful for: anyone sending traffic to third party sites.
Advertisers can add notes to their publishers' login panels, allowing them to provide additional information or assistance to the publisher or notify them of upcoming changes.
Useful for: advertisers and affiliate managers.
Enables advertisers to configure third party tracking codes to be echoed each time an ROIA tracking code is loaded. This makes it easier to integrate with other tracking systems. Instead of needing to place the tracking codes from each system on a page you can enter the external codes in ROIA and then only need to place a single code on the page.
Useful for: anyone working with third party networks or agencies.
Clean Linking allows publishers to register their web domain with your program once, and then records all traffic originating from that site and arriving at yours. Publishers can link directly to any page in your domain from any page in theirs, without generating coded tracking links & without any tracking parameters in the URL. Read how Clean Linking works.
Useful for: large affiliate marketers, advertisers looking to build branding, advertisers with non-technical publishers.
Group different websites or promotions as different campaigns, and allow publisher access to some or all of them all from the same login. You can also pull reports across campaigns in your login panel.
Useful for: one-stop management of all your advertising promotions.
Configure completely independent ad campaigns, each with their own branding and publisher list. Provide some publishers with access across all programs, or restrict access as you see fit.
Useful for: agencies, web advertisers with multiple/independent websites.
Use reports to determine which creative elements are most successful in generating traffic or converting sales.
Useful for: anyone concerned with optimizing an ad campaign.
Use some or all of these basic tracking metrics to reward publishers, or simply for in-house tracking of the overall exposure a given campaign or publisher is providing.
Useful for: advertisers who run an affiliate program.
Integration between ROIA and your payment processor that allows you to view recurring transactions in your reports, and to provide commissions based on these rebills.
Useful for: subscription service affiliate marketers.
Provide incentive for your affiliates to recruit even more affiliates, thereby earning you more money. ROIA will automatically track parent affiliate information, insuring accurate reporting and commission payment.
Useful for: affiliate marketers looking to grow their programs.
Track sales and leads without the need to place a cookie in the visitor's browser. With people becoming more conscious of their surfing habits and deleting cookies regularly, Cookieless tracking provides another solution for successfully tracking traffic. Here is the graph representing the technical aspects of how the Cookieless tracking feature works.
Useful for: any web advertiser.
Links pointing to your site play a large role in search engine rankings, and direct linking makes sure all your publisher links are pointing right back to your site, while still providing all the relevant tracking information to the ROIA server. Read how direct linking works.
Useful for: any advertiser or publisher whose clients are concerned with organic search results.
Complete reports on sales, traffic, performance of individual creatives, commissions & payments, and more. Multi-level drill down reports isolate exactly the data you are looking for, and then allow you to export the data to Excel, CSV, and HTML formats.
Useful for: everyone running or participating in any campaign.
Divide different advertising methods into channels to better track their performance. For example, assign web links a category called "web", create another for "e-mails", and a third for "June Promotion". You can then view any report by channel, and gauge the performance of each.
Useful for: marketers interested in tracking the performance of their copy in different channels.
Data Feeds allow advertisers the ability to create a large number of links quickly and keep their affiliates updated about new pages, products, articles, and other content on their website. This feature requires that the entries for the data feed be placed into a CSV file along with any other text fields (name, description, etc.) that you need associated with the links. This file can then be uploaded into ROIA where all the links will be replaced with publisher specific tracking links. A publisher can then access these links inside of ROIA or by downloading a file.
Useful for: advertisers with a large website or a large number of publishers
Allows sales taken offline to be easily imported into ROIAdvantage for tracking, so you do not miss a sale. Sales over the phone can be easily entered into ROIA. Also allows groups of sales to be easily updated. This makes it possible for large merchants to have sales tracked as pending until the sale is finalized. Then they can use a list of all the completed sales to update the status from pending to confirmed.
Useful for: large web merchants
Added a second layer of tracking information to advertising materials, allowing for detailed tracking of what works best. Drilling down a link or banner report allows you to see the differences in performance for each sub-id assigned to that specific link/banner.
Useful for: anyone who has detailed tracking needs
See the quality of the traffic your purchased clicks are generating. Page views require your page to successfully load in a browser after a link was clicked, and visit tracking provides details about how many pages deep the referred visitor went.
Useful for: running PPC campaigns.
Collate data from nineteen major search engines and see every query that brought traffic to your site, including purchased keyword activity and free traffic. Use the resulting data to optimize your keyword buys.
Useful for: agencies, high-volume media sites.
Track traffic by region or country. With GEO-tracking enabled, you can also ignore traffic from certain countries or regions which you feel present a high percentage of fraudulent traffic.
Useful for: agencies, large marketers with a global presence.
Supply text links and upload images for banners once to your ROIA system, and publishers will have access to them, complete with tracking information appropriate to their account.
Useful for: all electronic advertisers.
Publishers can use placement codes rather than choosing individual banners on their site. Based on weighted priorities you supply, banners of this size will automatically rotate through that site.
Useful for: advertisers, for instantly deploying new banners and pulling outdated ones, and for publishers, who can use a placement code and never worry again about their ad delivery.
Unique advertising materials that are not simple links or banners. ROIA supports creative usage as emailers, custom web pages, and more. Any creative document posted to the system will automatically have tracking information incorporated into links and banners in the creative.
Useful for: any advertiser or agency, marketers whose affiliates promote to opt-in mailing lists.
Supply members of your marketing network with audio files, presentations, documentation, or any other informational file you need to disseminate regarding your marketing program.
Useful for: insuring publisher understanding of your programs and products.
With ROIA's full function mail module enabled, manage direct email promotions, multiple mailing lists, and all aspects of your mail promotions in addition to the always-available publisher email function.
Useful for: email marketers.
Manage which members of your mailing list receive which mailers, and how. Configuring newslists provides fine-grained control over your direct mailing campaigns.
Useful for: email marketers.
Set program-wide defaults based on impressions, clicks, sales, and leads, and create custom commissions by any or all of the above facets as well. Commission can be set per campaign, per publisher, and per link. These multiple layers of customizable commissions allow you to configure the exact commission rates you want for your program. When a publisher earns commissions, they are paid based on the most specific layer of rates configured. The most specific layer is per link, then per publisher, and the least specific layer would be per campaign (which is the default commission rate). So if you want to reward a single publisher by giving them a higher commission on one link you can configure this. Once the custom rate has been configured, ROIA will use the new values to calculate any earned commissions on that specific link for that publisher.
Useful for: anyone who pays for web traffic.
The ROIA payment module allows easy calculation of your publisher's commissions that meet your payment criteria. Using this, you can easily hold a publisher's commission payment until he has earned a desired minimum amount. Once publishers have earned enough you can handle the actual payouts on whatever schedule you choose, or use our affiliate payment service to handle it on your behalf.
Useful for: anyone who pays for web traffic.
Customize the publisher signup form to capture the information you need, and maintain all publisher contact and payment information in one easy to use panel.
Useful for: everyone.
Provide a password-protected login unique to each publisher, and allow them to view all of the components of your campaign, from available promotional materials, to detailed real-time reporting, to rewards earned.
Useful for: any advertising program.
Generate logins for each advertiser to allow them access to campaigns they are running through your agency. You maintain administrative access to the network at large, and are able to restrict each advertiser to only their own information.
Useful for: marketing and advertising agencies.
Stay in contact with publishers, and keep them apprised of any new developments in your program, with the included mailing function of ROIA.
Useful for: advertisers and affiliate managers.
Include whatever information you need to convey to publishers or advertisers, and use the ROIA system to handle all correspondence. Configure conversion notifications, send news or announcements, and use variables to personalize each one to its intended recipient.
Useful for: advertisers, affiliate program managers.
Bring your current affiliate program over to ROIA, and the first time you log in, your affiliate information will be ready, just as you left it. Harness the added power and functionality of the ROIAdvantage system with out missing a single visitor.
Useful for: affiliate marketers who need a new solution for an existing program.
Mistakes, returns, credits and chargebacks do occur, no matter what is being sold or what channel it is sold through. To address these matters ROIA features an advanced order management module that will let you decide if orders coming in are accepted automatically, or on a pending basis for manual approval. You can also edit order details (before or after approving the order) in the event the order amount was discounted, commission raised or lowered, or to give your affiliate credit for the referred order. Original order details are kept in the system as a fraud prevention & cross check feature.
Useful for: sales-based web ad programs and affiliate programs.
Web commerce is a global business, and ROIA allows you to function with any currency or currencies you choose. Your publishers and advertisers can even see their reports in their native currency, which can be completely different from that of the advertiser or agency running the program.
Useful for: any marketer with global business needs.
Advertisers can enter an encoded tracking link into ROIAdvantage and have it decoded to see what publisher the link is for, the links name, and any other tracking information encoded into the link.
Useful for: everyone
Easily changeable option to allow or block publishers from the Affiliate Tracking Network. Advertisers starting a new affiliate program can turn this option on, allowing them access to a large already established group of publishers.
Useful for: advertisers starting a new program
Add your company's color themes, logo, and look to your ROIA interface. Use Custom Domain feature to host tracking software under your own name. Built-in email manager supports HTML emails for further branding.
Useful for: companies looking to extend their brand.
ROIA is compatible with nearly all major shopping carts and credit card payment processors. Smooth integrations mean your program is generating revenue as quickly as possible.
Useful for: affiliate marketers, large web merchants.
ROIA can communicate behind the scenes with your servers and generate data, execute functions, and more. Create custom solutions to unique problems, and have ROIA help.
Useful for: advertisers with technical teams and unique needs.
Configure a link to function differently based on a given set of circumstances, for example calling different pages, or appending different information in the URL.
Useful for: advertisers with dynamic sites, or ad campaigns requiring dynamic behavior.
Regardless of the affiliate program model you use, ROIA possesses a control to ensure your program is not defrauded. In addition to our behind-the-scenes fraud prevention measures, you can apply additional filters like blocking duplicate emails or duplicate orders. If you have a specific concern that you are not sure is covered by our existing controls, please contact technical support for clarification.
Useful for: everyone.
