Ensure your advertising dollar is purchasing quality traffic

Beyond simply confirming that clicks you purchase are leading to successful page views, monitoring reports by visit allows you to observe the number of pages being viewed during the visit. This gives you a solid metric for understanding the quality of a given visit. The positive impact on your return on investment can be staggering, and you will be in a position to quantify this improvement with the detailed, drill-down reporting functions included in the software.

Optimize your creatives for your publishers and your content

Review of your end-of-month traffic reports in the ROIAdvantage interface might reveal certain links, banners, e-mailers, or even co-branded webpages are converting poorly for your site; that is, traffic arriving to your site through certain channels is not producing the quality visits your site seeks. By analyzing the numbers provided in these detailed reports, your team will be able to replace poorly performing creatives, consider terminating agreements with certain publishers, or revising ad campaigns that fail to achieve at a level commensurate with the rest of your program.

To review, you can use the power of visit-based reporting to:

• Determine which publishers you choose to continue doing business with.
• See which advertising partners are generating quality traffic, and reward them accordingly with custom commissions.
• Quantify your visitor's browsing behavior to effectively market your own ad space.
• Leverage detailed reporting information to maximize your ad campaigns.

The ROIA system even allows you to take this information to the next level, and institute commissions based on visits of a minimum duration, as opposed to clicks. So you could pay only for traffic that results in at least three page views at your site. With ROIAdvantage and TrackingSoft's Advanced Web Analytics package, the technical and analytical power is yours to leverage in whatever way you find most appropriate to your campaigns, and we're here to help! We take pride in our personal attention to each of our clients, and provide you a professional relationship where our staff will be well-versed in your concerns. Feel free to contact our client relations specialist here to ask any questions you may have, or just to explore how TrackingSoft can improve your R.O.I. by leaps and bounds!