Agencies
ROIAdvantage offers agencies a robust package of tracking tools, reporting functions, web analytic features, comprehensive web creative management, and more. Provide your clients and traffic sources with access to real-time data for their programs. Manage multiple ad programs each with multiple campaigns.
ROIA Features for Agencies:
Advanced reporting module analyzes all tracking information for your campaign
Track the performance of individual ads, traffic sources, and more for each client. Once the creatives have been placed, ROIA will gather all pertinent data to be used in ROIA’s powerful reports. Drill-down reports allow you to focus report results to obtain the exact information that you require. Add the Advanced Analytics Package to provide detailed per-visit information, Geo-tracking, SEO optimization reports, and more.
Configure Campaigns and Channels to pinpoint successful ad ventures
Use campaigns to independently track the performance of different sites, promotions, or media types for each client. Then use ROIAdvance to view the R.O.I of all campaigns in one interface! Channels allow you to do the same for different ads within a campaign allowing you to see exactly what is successful.
Monitor the quality of your traffic
Did you know not all clicks result in your page being displayed? You could be paying for traffic that never reaches your site! Visit & Page View Tracking allows you to see the quality of traffic referred to your site. For more details on reporting and partner compensation by visit.
Search Engine Reporting
Keyword and Search Query reports show traffic arriving on your site from search engines enabling you to see how traffic is getting to your website. Combined this with a CPC keyword campaign and use ROIA’s reporting to determine which keywords to bid for.
Multiple logins and detailed account controls
Each client and traffic source is given a login allowing them view their performance statistics at any time. Detailed advertiser account settings allow full control of what clients can view or change, permitting them access to review their account while preventing them from making unintended changes. Publisher logins provide traffic sources a location to obtain new creatives they can use for promotions.