» ROIA PROVIDES AGENCIES WITH THE ABILITY TO MANAGE THEIR CLIENTS, CAMPAIGNS, AND TRAFFIC SOURCES IN A CENTRALIZED SYSTEM. USING ROIA'S DETAILED REPORTING AGENCIES ARE ABLE TO SEE THE EXACT PERFORMANCE OF A CAMPAIGN AND ITS RESULTING IMPACT ON A WEBSITE'S TRAFFIC. USE ROIA'S ADVANCED ANALYTICS AND TRACKING CODES WITH EXTERNAL SOURCES TO SEE THE RESULTS OF THE ENTIRE ADVERTISING PROGRAM FOR EACH CLIENT IN A SINGLE REPORTING SYSTEM. BELOW SOME OF THE MAJOR FEATURES THAT BENEFIT AN AGENCY ARE EXPLAINED.

These are the key features of ROIA for agencies:

Advanced reporting module analyzes all tracking information for your campaign

Track the performance of individual ads, traffic sources, and more for each client. Once the creatives have been placed, ROIA will gather all pertinent data to be used in ROIA's powerful reports. Drill-down reports allow you to focus report results to obtain the exact information that you require. Add the Advanced Analytics Package to provide detailed per-visit information, Geo-tracking, SEO optimization reports, and more.

Configure Campaigns and Channels to pinpoint successful ad ventures

Use campaigns to independently track the performance of different sites, promotions, or media types for each client. Then use ROIAdvance to view the R.O.I of all campaigns in one interface! Channels allow you to do the same for different ads within a campaign allowing you to see exactly what is successful.

Monitor the quality of your traffic

Did you know not all clicks result in your page being displayed? You could be paying for traffic that never reaches your site! Visit & Page View Tracking allows you to see the quality of traffic referred to your site. For more details on reporting and partner compensation by visit, click here

Search Engine Reporting

Keyword and Search Query reports show traffic arriving on your site from search engines enabling you to see how traffic is getting to your website. Combined this with a CPC keyword campaign and use ROIA's reporting to determine which keywords to bid for.

Multiple logins and detailed account controls

Each client and traffic source is given a login allowing them view their performance statistics at any time. Detailed advertiser account settings allow full control of what clients can view or change, permitting them access to review their account while preventing them from making unintended changes. Publisher logins provide traffic sources a location to obtain new creatives they can use for promotions.

For a complete listing of features, please click here