ROIAdvantage for Media & Content-Driven Websites


Content-driven websites, and publishers who promote them, have unique needs in a tracking solution. ROIAdvantage provides an Advanced Web Analytics solution tailored specifically to be a more powerful, efficient, and accurate method for tracking and forecasting PPC campaigns. Discover the difference ROIA can make for your media site by taking advantage of these features:


Stop paying affiliates for bad traffic, use Visits and Page Views Tracking

Did you know not all clicks result in your page being displayed? You could be paying for traffic that never reaches your site! Visits Tracking & Page Views Tracking allows you to see the quality of traffic referred to your site. For more details on reporting and partner compensation by visit, click here

View detailed traffic information, including individual link & banner performance and Geo-tracking

ROIAdvantage has always provided detailed breakdowns of the traffic generated by the creative elements of your campaign. Geo-tracking takes this all another step further, allowing you to see where in the world your traffic is coming from, and even to disregard traffic from certain regions when preparing publisher payments.

Search Engine Optimization (SEO) to help maximize your R.O.I.

See a comprehensive report of every search term used to reach your site, both purchased and organic, from nineteen major search engines. Use the resulting data to plan your keyword bids and get the most out of your advertising dollar.

Configure Campaigns and Channels to pinpoint successful ad ventures

Track the performance of different sites or groups of affiliates by organizing them in separate campaigns, then review your R.O.I. for all such campaigns together in you ROIAdvantage interface! Channels allow you to do the same for different types of media.

Help in building your brand

Beyond the brand-building benefits of direct linking, ROIAdvantage is a completely brandable interface. Customize the look and feel of your publisher logins with your company's logo, and configure the color scheme to match your website. In addition, you can provide publishers with completely customized web pages with your logos and content, insuring your clients know your brand.

Added legitimacy of a trusted third party administrator

Many publishers make their entire livelihoods providing high-quality traffic to web advertisers. These individuals and companies do not have the time to invest their efforts in any program they see as less than proven. By teaming with TrackingSoft, you are instantly instilling your affiliates with confidence that they are working with an advertiser who runs a professional, results-driven campaign. They automatically know they can trust TrackingSoft for professional treatment, a powerful and easy-to-use interface, security in their personal data, and accurate reporting of their rewards earned.

Custom per link commissions

ROIA allows custom commissions to be set on a per link basis. This allows an advertiser to set custom commission rates on links that direct traffic to certain different pages on their site. For example, content driven sites usually earn money by showing advertisements. This means that the longer a person is on the site the more money they can generate. By using a higher custom commission on a link that directs traffic to a better performing page, you can encourage your publishers to place that link.

For a complete listing of features, please click here